WriteAway has best practices and a variety of print and digital marketing materials that participating institutions are free to use to promote the service.
- Week by week semester promotional strategies
- Information for instructors (two page bulletin)
- Posters
- Bookmarks
- Social Media Content and Images
- WriteAway logo
- Login button
- Visibility Tip of the Month
- Older Social Media
Posters
Each WriteAway participating institution has its own branded poster, available for free download at: Institution Branded Posters
Bookmarks
Bookmarks are available to brand with your institution's logo. Contact the WriteAway Administrative Centre for pricing and ordering information.
Social Media
A one-page document explaining WriteAway and including sample social media content is available to share with the communications team at your institution.
Evergreen (for use all year-round) Social Media
To download images, click on link then right click image and "save image as".
Evergreen 1 - Instagram
Evergreen 1 - Twitter
Evergreen 1 - Facebook
Evergreen 2 - Instagram
Evergreen 2 - Twitter
Evergreen 2 - Facebook
Evergreen 3 - Instagram
Evergreen 3 - Twitter
Evergreen 3 - Facebook
Evergreen 4 - Instagram
Evergreen 4 - Twitter
Evergreen 4 - Facebook
Celebrating WriteAway's Tenth Anniversary
Celebration 1 - Instagram
Celebration 1 - Twitter
Celebration 1 - Facebook
Celebration 2 - Instagram
Celebration 2 - Twitter
Celebration 2 - Facebook
Example messages:
Celebration Time! WriteAway turns 10 this year! A decade of helping academic writers thrive. Here's to many more years of supporting students with free, fast, friendly feedback! #WriteAway #WriteAwayTurns10. Try it out: writeaway.ca
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Hooray! WriteAway, the online writing tutoring service, is hitting a major milestone: a decade of empowering academic writers. Here's to ten years of nurturing strong writing skills! #WriteAwayTurns10 #UndergradWriters Go to: writeaway.ca
Seasonal Social Media: Spring
Spring 1 - Instagram
Spring 1 - Twitter
Spring 1 - Facebook
Spring 2 - Instagram
Spring 2 - Twitter
Spring 2 - Facebook
Example messages:
WriteAway can help your inner writer blossom! WriteAway is an online writing support service available to [your institution] undergrad students. Get free, fast, friendly feedback on your draft writing from a qualified tutor. Try it out: writeaway.ca
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Finish the semester strong! Submit your draft writing to WriteAway and get free, fast, and friendly feedback from qualified tutors within 48 hours (response times may be longer at peak times). Go to: writeaway.ca
Seasonal Social Media: Fall
Fall 1 - Instagram
Fall 1 - Twitter
Fall 1 - Facebook
Example messages:
Start the school year off “write”! WriteAway is an online writing support service available to [your institution] undergrad students. Get free, fast, friendly feedback on your draft writing from a qualified tutor. Try it out: writeaway.ca
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#DYK: Undergraduate students at [your institution] can get online writing feedback? A student recently told us: “This was the best feedback ever. I learned a lot about my writing, and your comments and resources are most helpful!” Visit: writeaway.ca
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Fall 2 - Instagram
Fall 2 - Twitter
Fall 2 - Facebook
Example messages:
Writing assignments can pile up quickly! Stay on top of things and get writing support with WriteAway. It’s free, fast, friendly, and completely online. Find [your institution] and submit your draft paper to get feedback from a tutor. Visit: https://writeaway.ca/connect
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Get your draft paper in early to WriteAway for suggestions from a qualified tutor. The service gets busy at crunch time so don’t delay! Give yourself enough time to make revisions before you need to submit. Visit writeaway.ca to get started.
Seasonal Social Media: Winter
Winter 1 - Instagram
Winter 1 - Twitter
Winter 1 - Facebook
Winter 2 - Instagram
Winter 2 - Twitter
Winter 2 - Facebook
Example messages:
Get free, fast, friendly feedback on your writing from the comfort of your home. Submit a draft paper to WriteAway and get useful feedback by email. You can even re-submit up to three times! Try it today: https://writeaway.ca/connect
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Boost your writing skills this winter! Submit a draft paper to WriteAway and get feedback that can help you improve not just your current assignment, but future ones as well. Visit: https://writeaway.ca/connect
WriteAway Logo
Feel free to use the WriteAway logo to advertise the service. Right-click on the image below, choose Save Picture As, and choose a folder on your computer.
Login Button
Right-click on the image below, choose Save Picture As, and choose a folder on your computer.
Visibility Tip of the Month
Beginning in October 2022, institutional coordinators will receive a WriteAway Visibility Tip of the Month via email. Each tip is based on the WriteAway promotional best practices, drawing on the resources, strategies, and marketing materials available for participating institutions to use to promote the service. With enhanced visibility, more students will know that WriteAway exists and how they can then access writing support when and where they need it.
October 2022 - Use Social Media to Spread the Word about WriteAway
November 2022 - Include WriteAway on Your Writing Centre Page
December 2022 - Create Engagement with Social Media
January 2023 - Connect With Instructors
February 2023 - Make Use of Institutional Newsletters
March 2023 - Visit the Classroom
Older Social Media Images
Facebook Posts
(click on the image to access the larger file)
Instagram Posts
(click on the image to access the larger file)
Twitter Posts
(click on the image to access the larger file)
